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Article: Balenciaga replaces Gucci as world's hottest fashion brand

Balenciaga replaces Gucci as world's hottest fashion brand
Fashion

Balenciaga replaces Gucci as world's hottest fashion brand

Balenciaga has climbed above Gucci to be named the hottest brand in the world. According to the latest instalment of the Lyst Index - the fashion search platform’s quarterly report.

Creative director Demna Gvasalia continues to design products that drive the fashion narrative online which has resulted in its further success.

Along with Balenciaga, other big scorers included Virgil Abloh's Off-White™. 

Head over to Business of Fashion to see the rankings, and refresh your memory of how they all did in the last index.

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